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How to design a great email newsletter?

  • Posted on : June 19, 2014 by

    Categories: Email Marketing

    Email marketing is an economical way to stay connected with your customers. You send emails or newsletters informing your customers and prospects about latest deals, promotions and company news. This way, everything lands in user’s inbox and gradually helps in building an emotional relationship between the user and the organisation. Thus, it’s important to design effective newsletters that can attract, engage and educate customers about your products and services. Here we highlight the key areas one should focus on to design great email newsletters:


    Who’s your target audience


    First you need to figure out your target audience, the kind of business you’re running and user segments that can benefit from it. What kind of information and deals would your prospects be interested in? Make a plan and then implement things accordingly.


    Format of your Newsletter


    The next step is to design your newsletter. Do you want to design it specifically for desktop users or want to make it adaptable to multiple screen sizes? Another option you may think of is designing different versions of newsletters for different devices. Also, you need to decide on the email clients your newsletter will support. Sometimes “view in browser option” is also provided in the newsletters.


    Keep it simple and focused


    Your newsletter design should align with the current industry trends. Design it in a simple way and write content that is informative, engaging as well as relevant. Refrain from adding too much flashy text or images that might divert customer attention.


    Effective header and footer


    Make sure the header and footer are appropriately structured. The header contains the company information as well as the theme the newsletter focuses on. Footer should also be relevant and provide contact information, social media links and other useful information.


    Let them unsubscribe easily


    Design a clearly visible unsubscribe link on your newsletter so that customers can easily opt-out. Providing a feedback option is helpful and will help you in analysing the reasons, customers want to unsubscribe from your newsletter.


    Test it out


    Test your newsletter on different email clients as well as devices to ensure it looks perfect on each of them. This will ensure that the final product is error free.


    Build & Nurture ongoing customer relationship with beautifully designed newsletters


    Contact W&S today for your newsletter needs! Call Us At 1300 787 328


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I have been very impressed with the “can-do” attitude of everyone at Websites and Stores. They have also impressed me with their knowledge and expertise, particularly with our new online shopping website and the SEO work they are doing for us. + Read More
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